Dial Corp.
This article was originally published in The Rose Sheet
Executive Summary
Consumer products division revenues rose 13% in the first quarter, and operating income gained 18%. The company's consumer products include Dial liquid and bar soap and deodorant and Breck hair care. Consolidated revenues increased 23% to $784.9 mil. Net income was $17.2 mil., up 17.6%. Separately, Dial announced a 2- for-1 stock split, which will be effected as a tax-free stock dividend to be paid July 1, to shareholders of record by June 1. The stock split is intended to "send a positive signal about future stock price performance, achieve more attractive stock price levels to appeal to more types of investors, increase [the] stockholder base and increase float and liquidity in Dial common stock," the firm said
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says