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MAYBELLINE "AGGRESSIVELY" PURSUING ACQUISITIONS

This article was originally published in The Rose Sheet

Executive Summary

MAYBELLINE "AGGRESSIVELY" PURSUING ACQUISITIONS and "expansion opportunities" such as licensing agreements, the firm said. Maybelline has established screening criteria to help the firm review possible acquisition or licensing agreement candidates and currently is evaluating several brands. "Our emphasis will be on candidates that have established international distribution capabilities or that otherwise present opportunities for synergistic expansion of our core personal care products business," the company stated.
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