SUNSCREEN SPFs ABOVE 30 RECOMMENDED BY SUN PHARMACEUTICALS
This article was originally published in The Rose Sheet
Executive Summary
SUNSCREEN SPFs ABOVE 30 RECOMMENDED BY SUN PHARMACEUTICALS based on the safety of high SPF sunscreens and a field study that found many sunbathers are inadequately protected with lower SPF sunscreens. In Feb. 1 comments to FDA objecting to the SPF 30 cap proposed in the sunscreen tentative final monograph, Sun Pharmaceuticals maintained "that a need exists for products with SPFs in the 30 to 50 range and that those products have not been shown to present a significant increased risk." Pompano Beach, FL- based Sun Pharmaceuticals manufacturers and markets the Banana Boat sun care line.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says