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This article was originally published in The Rose Sheet

Executive Summary

Summer Vacation self tanning lotion "provides a golden, natural-looking tan to the face and body," and "maintains an existing tan," the Estee Lauder division says. The product is formulated with Chinese geranium, African spearmint and ylang ylang essential oils, which are said to be "energizing and revitalizing," and an alpha hydroxy acid complex made from sugar cane and tomato said to "give skin a smooth finish." Print ads tagged "The natural-looking self tanner" will run in April issues of consumer magazines nationwide. Co-op print and radio ads also will appear in selected markets. The product, priced at a suggested $16.50 for 5.5. oz., will be available in April in 180 department store doors and eight free-standing Origins stores

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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