Mary Kay
This article was originally published in The Rose Sheet
Executive Summary
Streamlined Sun Essentials sun care collection "eliminates...confusion by delivering three common-sense sun protection products," the firm says. Sensible Protection SPF-1 Intense Protection Sunblock SPF 20 and Ultimate Protection Sunblock SPF 30 are oil-and fragrance-free. The waterproof products screen both UVB and UVA rays and contain free radical scavengers, Mary Kay states. Available in late March, the 4.5 oz. items will retail for $9.50 each. In addition to the three new items, two existing Sun Essentials products -- Lip Protector Sunblock SPF 15 and Sunless Tanning Lotion -- will continue to be part of the line. The four Sun Essentials face and body sunscreens currently being sold will be phased out in March. Also, from March 20 through August, Mary Kay will offer Sheer Color Sunblock for Lips SPF 15. The "long-lasting, waterproof" product comes in Raspberry and Orange Sherbet shades and sells for $9
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says