Chattem Launches Reformulated Dexatrim To Revitalize Declining Brand
This article was originally published in The Tan Sheet
Executive Summary
Chattem expects to boost sales of its Dexatrim weight-loss brand and compete with category leader alli by launching a reformulated line extension carrying expanded claims
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New Products In Brief
VimVida tries fresh take on vitamins; Halo spray pitched as germ shield; Zarbee’s extends cough remedies into extra-strength; Nutrigold launches 7-keto for weight loss; NP Nutra adds kale greens ingredient line; Rivalus debuts clean workout powder; more New Products In Brief.
New Products In Brief
VimVida tries fresh take on vitamins; Halo spray pitched as germ shield; Zarbee’s extends cough remedies into extra-strength; Nutrigold launches 7-keto for weight loss; NP Nutra adds kale greens ingredient line; Rivalus debuts clean workout powder; more New Products In Brief.
Chattem Launching ACT, Icy Hot Line Extensions, Raises Guidance
Chattem says planned launches of line extensions for ACT,Icy Hot and other products in part prompted it to set its fiscal 2009 guidance at 60 cents to 75 cents per share above its 2008 guidance