OTC manufacturer "strategic alliances" with regional drug stores beneficial -- Kerr exec.
This article was originally published in The Tan Sheet
Executive Summary
"STRATEGIC ALLIANCES" BETWEEN OTC MARKETERS AND REGIONAL DRUG CHAINS are mutually beneficial in determining product selection and focus, Kerr Drug President and CEO Tony Civello said at the Nonprescription Drug Manufacturers Association annual executive conference in Palm Beach, Fla. March 19-22. "For Kerr Drug, the doors are wide open for strategic alliances with...suppliers," Civello said. The drug store exec participated in a panel session entitled "The Retail Trade -- It's Changing; Will You?"
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