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In Brief: Breathe Right/Tylenol PM promo

This article was originally published in The Tan Sheet

Executive Summary

Breathe Right/Tylenol PM promo: CNS will resume its joint promotion of Breathe Right nasal strips with McNeil's Tylenol PM for National Sleep Awareness Week March 30-April 5. As part of the promotion, a sample of four Tylenol PM geltabs will be included in specially-marked packages of Breathe Right nasal strips, and a four-strip Breathe Right Near Clear sample pack will be attached to Tylenol PM packaging. CNS and McNeil are supporting the week-long event "with a strong marketing push that includes national print and radio advertising. The companies conducted a similar joint promotion last year ("The Tan Sheet" Jan. 27, 1997, p.9)...
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