In Brief: Breathe Right/Tylenol PM promo
This article was originally published in The Tan Sheet
Executive Summary
Breathe Right/Tylenol PM promo: CNS will resume its joint promotion of Breathe Right nasal strips with McNeil's Tylenol PM for National Sleep Awareness Week March 30-April 5. As part of the promotion, a sample of four Tylenol PM geltabs will be included in specially-marked packages of Breathe Right nasal strips, and a four-strip Breathe Right Near Clear sample pack will be attached to Tylenol PM packaging. CNS and McNeil are supporting the week-long event "with a strong marketing push that includes national print and radio advertising. The companies conducted a similar joint promotion last year ("The Tan Sheet" Jan. 27, 1997, p.9)...
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning