Medtech Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

MERCK LOSEC (OMEPRAZOLE) BRANDNAME TO BE CHANGED

Executive Summary

MERCK LOSEC (OMEPRAZOLE) BRANDNAME TO BE CHANGED to avoid confusion with Hoechst-Roussel's diuretic Lasix (furosemide). Merck has decided to change the brandname only eleven months after the launch of its anti-ulcer product in response to reports of prescribing confusion related to the similarity of the two drug names. Merck is expected to make the change effective on October 1. The move to the new tradename will be accompanied by a campaign of ads, letters to physicians, reminder stickers and other materials designed to publicize the switch. The campaign will resemble, in effect, a second product launch for omeprazole and could coincide with FDA approval of the extended indication for the product. In late May, an FDA advisory committee recommended approval for short-term acute and refractory duodenal ulcer. Merck was asked to consider the change in the drug tradename by FDA after the agency received reports of prescribing errors involving Losec and Lasix. No confirmed deaths or hospitalizations related directly to a mix-up have been reported to the agency. Merck said it has agreed to change the brandname for omeprazole because it is "the right thing to do" and reflects the company's commitment to the users of its products. Merck is not revealing the new brandname for omeprazole at this time due to concern that more confusion could arise between the new and old names of the products before the official change takes place. However, according to rumors in the trade, one option under consideration for the new name is a variation on the current one: Prilosec.

You may also be interested in...



Part D Discount Liability Coming Into Focus: CMS Releases Drug Cost Data

Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011

FDA Skin Infections Guidance Spurs Debate On Endpoint Relevance

FDA appears headed for a showdown with clinicians and the pharmaceutical industry over the proposed new clinical trial endpoints for acute bacterial skin and skin structure infections, the guidance's approach for justifying a non-inferiority margin and proposed changes in the types of patients that should be enrolled in trials

Shire Hopes To Sow Future Deals With $50M Venture Fund

Specialty drug maker Shire has quietly begun scouting deals with a brand-new $50 million venture fund, the latest of several in-house investment arms to launch with their parent company's pipelines, not profits, as the measure of their worth

Latest News
UsernamePublicRestriction

Register

PS017929

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel