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Medtech Multinationals Up Pace Of Localization Strategies In China

Major global firms are pivoting towards an ‘In China For China’ strategy to meet local needs and better exploit the market’s potential

Executive Summary

China-specific go-to-market strategies are helping global medtechs access the fast-growing medical device market in China, where localization has become the buzzword for foreign players, writes news and analysis portal Omdia.

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