Device Companies Need To See Themselves As Digital Companies
As digital health rapidly expands its footprint, Cognizant's Vyom Bhuta says medical device companies need to evolve with the changing health-care landscape by making better use of the vast troves of available device data to improve products and patient lives.
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Devices that collect and communicate patient data present opportunities for device-makers to have a closer relationship with end-users, but most device companies have little experience working directly with patients. Device firms need to close this gap by seeing the patients who use their devices as their primary customers, rather than just focusing on intermediaries like doctors, hospitals, and payers, industry experts tell Medtech Insight.
Device manufacturers have long been aware of federal laws governing consumer data protection. But a new focus on state laws, as well as strict standards recently passed in California, may offer a new risk, experts say.
The US FDA found more than 2,000 rats at an Arkansas Family Dollar distribution center, leadingto a six-state recall for products including feminine hygiene products, contact lens cleaners and face masks.