Clearblue Connects Peak Fertility Data To Smartphone App
Procter & Gamble's connected Clearblue tracks a user’s personal hormone profile and sends data to a smartphone, typically alerting them about the four, or more, best days to get pregnant. It provides a window into fertility two days longer than other ovulation testing brands, the firm says.
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The household and personal care product firm also launches line extensions for its Vitafusion adult gummy vitamins promoted to benefit users' appearance, including products targeted for teens, and links to "the internet of things" to drive sales for its First Response pregnancy tests.
Pain relief product sales grew 27% and upper respiratory sales 35% for the week ended 7 March as consumers respond to COVID-19, according to Nielsen data noted in a Jefferies report on consumer health purchasing trends. Private label market share is up slightly, while OTC purchases continue primarily in conventional stores.
Dow Chemical, Anheuser-Busch and Kodak designate manufacturing for hand sanitizers and donate products to fight COVID-19. Dow is making up to 15 tons of sanitizer a day while Kodak donates formulas to New York's “NYS Clean” sanitizer distribution program.