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Atlas Genetics Taps Ex-Alere Exec To Lead Sales

This article was originally published in Clinica

Executive Summary

UK molecular diagnostics company Atlas Genetics has appointed a new US-based vice-president of sales and marketing, Kevin Stauffer. Stauffer was previously vice-president of marketing for infectious diseases at Alere, where he was responsible for developing the pricing strategy, aligning reimbursement initiatives and marketing campaigns. Prior to Alere, he worked at Thermo Electron in their point-of-care and rapid diagnostics division. Stauffer will use his experience to lead the launch and commercialization of Atlas Genetics’ io System, designed for rapid, point-of-care multiplex diagnostics.

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