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Bayer Turns To Digital Health To ‘Reach All Aspects Of Drug Development Spectrum’

This article was originally published in Clinica

Executive Summary

An app for improving medication compliance, a vitamin levels analyzer and a hormone tracker – these are just some of the digital health technologies that caught the eye of pharma giant Bayer Healthcare in the second edition of its "Grants4Apps" program. The initiative aims to offer financial support and business expertise to digital health start-up companies – an area of development it describes as a "very vibrant."

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