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Spanish charity aims to become key reference point for breast cancer info

This article was originally published in Clinica

Executive Summary

A leading Spanish breast cancer charity has revamped its internet presence, in a bid to become a "key reference point" for the 16,000 women who are diagnosed annually with breast cancer in the country. Ascamma cites data by Google España that 85% of Spanish patients access the web as the first port-of-call for healthcare-related information and after receiving medical advice; it also claims that 20% of all Internet searches are for health-related information. The relaunched website (www.ascamma.org) has links to the national medical oncology society (SEOM) and the national association for immediate reconstructive surgery (AERMI), among other organisations; it is sponsored by Roche. Ascamma is a vocal campaigner for breast cancer screening and early diagnosis.

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