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Behring Diagnostics and Coulter in marketing tie-up:

This article was originally published in Clinica

Executive Summary

Behring Diagnostics and Coulter, two of the top ten diagnostics companies, have formed a co-marketing alliance which bundles haematology and immunoassay testing products. Coulter brings its strength in haematology to the alliance with products such as the new Coulter MD II series and the Coulter Onyx series. Behring, a subsidiary of German chemical company Hoechst, contributes its Opus immunoassay and Opus Plus systems. Single-source financing for bundled products is available through Coulter Leasing Corporation.

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