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UroMed signs up another distributor:

This article was originally published in Clinica

Executive Summary

UroMed, the US manufacturer of stress incontinence devices, has signed up Astra Tech as exclusive distributor for the Reliance urinary control insert in the Nordic countries, the Netherlands and the UK. Astra Tech, a subsidiary of Swedish pharmaceutical company Astra, will invest at least $16 million over five years in marketing the product: the Reliance insert will be launched in stages throughout 1996. The worldwide launch of the product is expected to begin in Germany later this month through marketing partner E Tosse and Co, a subsidiary of Byk Gulden.

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