German television (TV) helps Bayer kidney test sales:
This article was originally published in Clinica
Executive Summary
Bayer (Germany) is expecting a surge in sales of its Combi Uristix home test for kidney disease following a German television programme on January 11th promoting the kit. 'Gesundheitsmagazin Praxis' detailed the symptoms and significance of kidney disease and offered telephone advice. It also recommended the Combi Uristix urine test, which detects abnormalities in acidity, protein, sugar and blood content. Bayer expects some four million citizens to buy the test as a direct result of the programme; a similar programme on diabetes last year led to the sale of three million home tests.
You may also be interested in...
Cosmetic And Personal Care Trademark Review: 16 April
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Health And Wellness Weekly Trademarks Review: 16 April
Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.
Beauty Packaging Producers: July Marks Registration Deadline With PRO In Three States
Companies considered producers of single-use packaging in Oregon, Colorado and California must register with Circular Action Alliance, the leading (and currently only) producer responsibility organization, by 1 July 2024 under new state recycling laws.