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MEETINGS - Segmentation and Targeting in Medical Markets (UK) September 1998:

This article was originally published in Clinica

Executive Summary

A meeting entitled Segmentation and Targeting in Medical Markets will take place in London on September 7. An overview of medical market segmentation will be given and discussion will cover topics such as segmentation in the medical devices and in vitro diagnostics markets; assessment of potential and addressed market sizes; the influence of product and channel fit on market penetration; and the use of the internet for circulating information to the public. For more details contact the conference organiser, Henry Stewart Conference Studies, in the UK. Tel: +44 171 404 3040. Fax: +44 171 404 2081.

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