Staying the course in Asia - the outlook for the device industry is brighter than it appears
This article was originally published in Clinica
The emerging markets of Asia were once heralded for their great sales potential for manufacturers of medical devices. The Asian financial crisis has since rocked world markets and taken its toll on medical device exports to the region with the result that some companies are redirecting resources away from Asia. This strategy is misguided, believes Lauren Saadat.