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Industry told to invest in e-commerce or risk losing out

This article was originally published in Clinica

Executive Summary

The internet will revolutionise the healthcare business, streamlining supplies and slashing administration costs. In a series of two articles, Clinica reports on the issues and looks at some of the companies which are already on-line. The growth of e-commerce will be considerable over the next five years and those companies that fail to exploit it will be left behind, according to Tony Bradley, research director of the Birmingham Chamber of Commerce and Industry (BCCI) in the UK. Speaking at last month's meeting in Birmingham on Developing Strategies for E-commerce in the Medical Devices Industry, he urged companies not to underestimate its impact. "If you do not engage with e-business, you will almost certainly be left like flotsam on the beach as the tide goes out, taking your customers with it," said Mr Bradley.

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