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Urologix - how the company went global by thinking local

This article was originally published in Clinica

Executive Summary

Companies wishing to sell outside their own country should begin by taking an honest look at what their product attributes are and who is their intended buyer. That was the introduction from David Talen, vice-president international at Urologix, who gave a case study to a recent Frost & Sullivan medical devices and diagnostics conference in La Jolla, California.

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