Eucomed sets up PR (public relations) campaign for France:
This article was originally published in Clinica
Eucomed, the European medical devices industry association, is preparing to launch a healthcare technology public relations campaign in France. It will wait, however, until the presidential and parliamentary elections in May/June are over and start its campaign in the post-election period of autumn 2002. This will be the next in a series of national European programmes aimed at raising the profile of the industry. The association is also planning a PR campaign in Germany that will focus on cost-benefit data to underline the value of medical devices. This campaign aims to target the "quality press" more than has hitherto been the case, in the run up to the presidential elections that are scheduled for September. Eucomed is planning to target Brussels soon.