Eucomed helps on industry's TV image:
This article was originally published in Clinica
Positive communication with the public, press and politicians has long been highlighted as key to the image of the medical devices industry, which is generally little understood beyond the confines of those working in the sector. With this in mind, the European medical devices industry association has just held a workshop for key industry figures on the subject of television interviews to prepare them to face "tough questions from the press on their company's or organisation's activities and positions on burning issues". The exercise well received and most valuable, according to participants' responses.
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