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EC's disease prevention drive could boost sales

This article was originally published in Clinica

Executive Summary

The need to prevent disease rather than just treat illness is a priority for the EU, Health and Consumer Protection Commissioner David Byrne emphasised when he spoke at the European Policy Centre in Brussels on July 15. This high-level statement is good news for the IVD and medical device industries, since many of their technologies are aimed at preventing, rather than merely curing, disease.

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