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Device companies drawn into Danish drug advertising concerns:

This article was originally published in Clinica

Executive Summary

The Danish medical device industry association, Medicoindustrien, is concerned that the Danish Board of Drug Advertising is using aggressive methods to make medical device companies join an arrangement between the pharmaceutical industry and the Medical Association, in order to subject them to its decisions. The Board has ruled that companies that sell products approved as medicinal products, alongside medical devices must join, although it has reassured Medicoindustrien that it will only enforce its rules in relation to the sale of medicinal products. Medicoindustrien is now speculating that it might be compelled to appoint a similar board, unless its members stick closely to the industry association's own ethical guidelines.

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