MEETINGS - Brand communication in the marketing mix (Germany) June 2005:
This article was originally published in Clinica
Executive Summary
Brand communication and the role of PR in the marketing mix are the themes of a BVMed/MedInform congress in Frankfurt, Germany, on June 7 2005. These can be crucial success factors in times of more selective healthcare system funding, and product upgrades and innovations need to be better and more proactively communicated to the public and healthcare funding decision-makers. To get this message over more effectively to what is anyway an increasingly educated patient population, medtech companies need to tailor their communications better. "Kommunkationskongress Medizintechnologie" will be addressed by branding, marketing and communications specialists from Paul Hartmann, Otto Bock, Mummert and Boehringer Ingelheim, among others. For details, contact: BVMed in Berlin on tel: +49 30 246 255-20: www.bvmed.de