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Visible Code-of-ethics compliance could be a useful marketing tool in US

This article was originally published in Clinica

Executive Summary

Companies in compliance with the AdvaMed code of ethics for interactions with healthcare professionals will now be able to make capital from the fact in their corporate marketing. At the association's annual meeting in Naples, Florida, last week, the AdvaMed board of directors authorised use of a new logo that proclaims any licensed user to be an AdvaMed "Code of Ethics Supporter". Companies that self-certify that they meet the eight elements of the code will be granted a licence to display the logo on their corporate website, business cards, displays and other marketing materials.

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