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UK becomes European launch market for Labs are Vital diagnostics awareness push

This article was originally published in Clinica

Executive Summary

Last month's focus meeting of the Association of Clinical Biologists (ACB) saw the UK launch off Labs are Vital, an initiative born in the US and released last year by Abbott Diagnostics as a way of broadcasting worldwide the value of diagnostics. The UK model - the first to appear outside the US - will approach its task in two phases, said Doris-Ann Williams, director-general of BIVDA, the UK industry association, which has the role of steering the Labs are Vital drive in the UK.

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