Given scores Japanese first for video pill, ready to target "huge" market
This article was originally published in Clinica
Given Imaging has at last gained clearance to market in Japan the country's first ingestible capsule endoscope. "The Japanese market opportunity is huge," said the Yoqneam, Israel-based firm's president and CEO, Homi Shamir, who noted that Japan has over 20,000 gastrointestinal (GI) clinics. Moreover, "the occurrence of gastro disease in Japan is larger than in other markets".