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Trends in the global IVD market

This article was originally published in Clinica

Executive Summary

The layman may think of success as being the attainment of wealth, status or fame, but, according to the Oxford English Dictionary, success is defined as the accomplishment of an aim or purpose. This suggests that to achieve success, a plan must be in place in order for it to come to fruition. None of the major in vitro diagnostic (IVD) companies would disagree with this concept, because more than ever before, they are prioritising the areas in which they wish to succeed. Such plans both respond to and create trends in the market. An area which particularly reflects this action and reaction phenomenon is the purchasing patterns of IVDs.

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