ApaTech attracts seasoned spinal executive as VP OUS markets
This article was originally published in Clinica
ApaTech (Hertfordshire, UK), a specialist in the production of synthetic bone repair material and bone graft technologies, has appointed Geert Hertecant as vice-president for all markets outside the US. The company currently supplies to 21 countries, with leading markets being the UK and Germany. Mr Hertecant joins from Medtronic, where he was regional business director for North Europe of the spine and biologics division. He is a seasoned Medtronic executive: having joined the company as business manager for the spine division, he later joined Kyphon (minimally-invasive spinal function restoration therapies) as regional business director for North Europe; when Kyphon was bought by Medtronic in 2007, Mr Hertecant continued to serve in the role at Medtronic. “Geert brings a strong track record of successfully launching new products across Europe,” said Simon Cartmell, CEO of ApaTech.