J&J adds HealthMedia to new wellness and prevention business
This article was originally published in Clinica
In a move that establishes its new wellness and prevention business, Johnson & Johnson has acquired HealthMedia, a company specialising in web-based behaviour change technology. Ann Arbor, Michigan-based HealthMedia develops technology for providing what it calls “web-based coaching” for wellness, disease management, behavioural health, and medication adherence. J&J claims that HealthMedia’s technology has been proven to improve cost savings for health plans and employers. J&J says that the purchase of HealthMedia is an initial step in the creation of the new business, which will explore medical solutions before the onset of illness in order to “avoid more costly health care expenses later”. Financial terms of the acquisition were not disclosed.