MedPassage’s New Sales Model For Medical Devices Lowers Costs
This article was originally published in Start Up
Executive Summary
MedPassage Inc. has created an ecommerce site where hospitals and physicians can order the medical implants of their choice directly from a larger variety of manufacturers. By eliminating the sales rep, at least for certain routine types of implants with which surgeons are familiar, medical centers will pay substantially less than the average selling price of the implants.
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