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The Device Industry's Training Ground

This article was originally published in Start Up

Executive Summary

Are successful medical device start-ups born or made? It's not clear, but Stanford University's Emerging Entrepreneur program is attempting to incorporate the experience of successful start-ups in a hnew learning program.

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There has been a tendency in the health care products industries to design products that serve the maximum number of patients, in order to create the biggest markets. In pursuit of that all inclusive goal, medical device companies have often overengineered products, adding features - and costs - not necessary for the majority of patients. This has been the case in the field of arrhythmia monitoring. By challenging previous assumptions about arrhythmia monitoring, iRhythm believes it's developed a device that improves the diagnostic efficiency and ultimately the economics of arrhythmia care.

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