Companies active in the breast cancer genomics market are waging a war of words and data to push their respective tests forward. With an expanding volume of data showing that genomic testing can save many patients from unnecessary chemotherapy treatment, and positive recommendations issued in major clinical practice guidelines, there is a compelling argument – from both a quality of care and overall economic standpoint – for physicians to use these tests, and strong growth is anticipated in this space going forward.

The device industry is playing a pivotal role in the evolution toward a more personalized approach to breast cancer management, with ongoing advances in minimally invasive treatment systems, tumor characterization and breast imaging technologies adding to the momentum. In the years ahead, as the breast cancer toolbox expands, the watchword will be “choice,” with physicians and patients offered more treatment options, targeted to their specific needs and desires, than ever before.

The US FDA’s approval of Lumicell’s optical imaging agent Lumisight makes a dozen novel approvals in 2024 for the Center for Drug Evaluation and Research.