Songwriter Tom Petty observed that “The waiting is the hardest part.” For those who have lived through the past few years in the medical device industry, Petty is truly preaching to the choir. The theme of last year’s annual review of the device industry was change; medtech was in a state of transition, almost as if waiting for the other shoe to drop, on a number of fronts. We optimistically suggested that 2011 would see one or more of those shoes finally fall, bringing some resolution, most notably in the regulatory area. (See Also see "Top Device Stories Of 2010: Waiting For The Other Shoes To Fall" - In Vivo, 1 January, 2011..) However, one year later, about the only thing we can comfortably predict is that the medical device industry is going to be living with uncertainty for the foreseeable future.
Device Trends To Watch In 2012
For much of the device industry, 2011 was marked by continuing change across the medtech ecosystem, most notably in the economy, the regulatory process, and the financing/innovation model. For 2012, we predict more of the same: the only certainty is continuing uncertainty.