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AHRMM 2009: Hospitals Raise Bar on Purchasing Decisions

Executive Summary

The task of selling into the tough-to-crack hospital market is likely to become even more challenging for device manufacturers in the future as more hospitals toughen policies regarding the introduction of new products to their increasingly cash-strapped facilities. Materials managers from around the industry have pointed messages about what it will take for suppliers to make the sale, from providing better data to proving your company's financial stability..

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