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This article was originally published in The Gray Sheet

Executive Summary

Biotronik CRM: Veteran Medtronic cardiac rhythm management unit executive Patrick L. Horan joins Biotronik May 14 as VP of corporate sales for U.S. operations, where he will help drive sales for implantable cardioverter defibrillators and pacemakers. The Berlin-based cardiovascular device company has increased efforts in the past several years to push into the U.S. CRM market, still dominated by Medtronic, Boston Scientific and St. Jude Medical. Horan left Medtronic last year and briefly went to surgical device firm Synovis Life Technologies before joining Biotronik. Horan has also been active in the group purchasing organization community as a board member of the Health Industry Group Purchasing Association (1"The Gray Sheet" Dec. 14, 2009)
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