Get Moving On Social Media, But Be Careful, Attorneys And Marketers Say
This article was originally published in The Gray Sheet
While many medical device and drug companies fear delving into social media without clear guidance from FDA, speakers at the Food & Drug Law Institute's 2010 annual conference advised companies to move ahead on their own, but with caution
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Device companies should only be responsible for Web marketing content that they directly create or control, and should be allowed to use Web links to refer patients to information about product risks, AdvaMed and other industry stakeholders argue
Medical products companies are asking for more guidance from both FDA and from trade organizations on best practices for Internet marketing and promotion using social media tools
Social media sites like Facebook and Twitter can serve as an invaluable marketing resource for medical device and drug companies, but as FDA works to develop guidance on the issue, companies should be careful to control the content of their Web postings, marketing experts caution