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Sonova Buys InSound, Eyes Lyric Hearing Aid Sales Of $300 Mil. By 2015

This article was originally published in The Gray Sheet

Executive Summary

Swiss hearing aid maker Sonova expects sales of its newly acquired Lyric "invisible" hearing aid to reach $200 million to $300 million by 2015. The firm acquired Lyric developer InSound Medical on Jan. 6 for $75 million, plus milestone payments

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A Boom in Devices for the Hearing Impaired

Competition is spurring innovation in the hearing aid market and providers are excited at the prospect of adopting new products that can improve on existing treatments. The hottest area at the moment is implantable hearing aid devices. It's not a new concept, but it's one that many believe will command a significant share of the market.

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