Ethicon Endo-Surgery Launches “Realize My Success” TV Ad Campaign
This article was originally published in The Gray Sheet
Executive Summary
Johnson & Johnson's Ethicon Endo-Surgery unit last week launched a direct-to-consumer (DTC) television advertising campaign called "Realize My Success" to introduce its Realize gastric band to consumers, according to Ethicon Endo-Surgery company group chairman Karen Licitra
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