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Knees for the ladies

This article was originally published in The Gray Sheet

Executive Summary

Zimmer announces 510(k) clearance of its Gender Solutions high-flex knee replacement May 10. The knee, based upon the firm's NexGen technology, is tailored to fit women and small men by incorporating a narrower shape and unique angle by which the kneecap tracks over the femur. Zimmer estimates that two-thirds of knee replacements in the $4.6 bil. market are for women. The firm plans to spend $10 mil. a year in direct-to-consumer advertising for the product (1"The Gray Sheet" March 27, 2006, p. 10)...
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