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Wright on gainsharing

This article was originally published in The Gray Sheet

Executive Summary

Orthopedic industry "gainsharing [arrangements] will not be successful going forward," Chairman Barry Bays says during a Thomas Weisel Partners Growth Forum in San Francisco, Calif. June 15. In addition to the legal hurdles presented by the concept, the "incentives will not outweigh the need of orthopedic surgeons to have choice" in implants. In addition, Bays says that while Wright Medical is not interested in conducting direct-to-consumer advertising, the firm has benefited from Stryker's Jack Nicklaus campaign, which has increased consumer awareness of hip implants (1"The Gray Sheet" April 25, 2005, p. 19)...

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