Device Firms Miss “Backyard” Opportunities By Focusing On “Street”
This article was originally published in The Gray Sheet
Executive Summary
Local media outlets may be more effective vehicles to educate consumers on medical device innovations than national news sources, Johnson & Johnson Medical Affairs VP Nancy Snyderman, MD, maintained at AdvaMed's annual meeting March 4
You may also be interested in...
Zimmer Pursuing Low-Cost DTC Strategy For MIS 2 Incision Hip Surgery
Obtaining local media coverage for Zimmer's MIS 2 incision hip replacement procedure is proving to be a cost-effective DTC strategy, according to CEO Ray Elliott
Zimmer Pursuing Low-Cost DTC Strategy For MIS 2 Incision Hip Surgery
Obtaining local media coverage for Zimmer's MIS 2 incision hip replacement procedure is proving to be a cost-effective DTC strategy, according to CEO Ray Elliott
Guidant/DoJ Probe Details Postmarket Reporting Meltdown With AAA Device
A settlement between Guidant and the Department of Justice over deficient medical device reporting of deaths and serious injuries, combined with public awareness of the lapses, sets the stage for closer scrutiny of MDR practices across the industry