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FDA advertising

This article was originally published in The Gray Sheet

Executive Summary

Agency should consider buying direct-to-consumer ads, similar to those from CMS on nursing home quality, to educate the public about risks associated with popular devices, procedures and drugs, CMS Administrator Tom Scully tells the HHS Regulatory Reform Committee June 10 in Minneapolis. CDRH director David Feigal agrees: "One of the responsibilities we need to take on as a health community...is risk communication," he says...

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