Fonar
This article was originally published in The Gray Sheet
Executive Summary
Multimedia advertising campaign for Stand-Up MRI will highlight patient comfort and advantages of diagnostic imaging through variable positioning. Leapfrog Advertising aired initial radio spots on four New York-area stations Jan. 21; television spots will debut in February on CNN Headline News, A&E and other Time Warner cable channels. Fonar has sold about a dozen of the devices at $ $1.8 mil. each. The Stand-Up was 510(k)-cleared by FDA in October 2000. The firm waited to launch the ad campaign until several scanners were installed...
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