Device Firms' Internet Use Linked To Increasing Consumer Brand Recognition
This article was originally published in The Gray Sheet
Medical device manufacturers increasingly following the lead of pharmaceutical companies in using the Internet as a tool for direct to consumer marketing initiatives are building brand recognition among consumers as a result.
You may also be interested in...
Abbott is launching a second test to detect COVID-19. The diagnostics giant announced on 27 March the release of a rapid, point-of-care test that can deliver results within five minutes.
President Trump on 27 March finally pulled the trigger on using his powers under the Defense Production Act, forcing General Motors Co. to manufacture medical ventilators. The only thing is, GM is already doing that.
Theradaptive's “paint-like” regenerative therapeutic can be applied to any device to promote bone regrowth or regenerate tissue.