BD Sensability Breast Self-Exam Aid Available In Pharmacies Nationwide
This article was originally published in The Gray Sheet
The first breast self-examination aid to be cleared by FDA is now available in pharmacies nationwide through distributor BD (formerly Becton Dickinson). A direct-to-consumer television ad campaign is scheduled to begin in October, the firm reported Sept. 14.
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INVENTIVE PRODUCTS, INC. SEEKING ACQUISITION PARTNER TO MARKET SENSOR PAD breast exam aid in the wake of FDA's Nov. 14 clearance of the device for OTC use. The privately held, Decatur, Illinois-based firm says that it lacks the resources to effectively market and distribute the product nationally and company hopes to find a larger firm -- with which to merge. Sensor Pad consists of two layers of plastic filled with a silicon lubricant and is used as an aid for women in conducting breast self-examinations.
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