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FemSoft Consumer, Physician Ad Campaign Planned By Rochester Medical

This article was originally published in The Gray Sheet

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Executive Summary

Rochester Medical's marketing strategy for the FemSoft insert for treatment of female stress urinary incontinence will include campaigns aimed at both physicians and consumers.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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